Google reviews play a huge role in attracting more customers and expanding your business’s outreach without spending time. However, the process involves satisfying the customers and that alone is a complicated task. Apart from that you should also consider and utilize some review management tools and strategies to get more reviews to help increase your brand’s presence.
Guide Customers How To Do It
A lot of people including your customers might be aware of the reviewing process. Although it is as easy as it can get, Google does it a bit differently. For someone to leave a review, they have to search your business on Google and then leave a review in the comments/review section. You should inform your customers about the process and another way of doing it is by sharing the guide on your official website. This way they can be directed to the review section without putting in much effort.
Create A Google Review Page On Your Website
Another excellent way of receiving reviews is by adding a Google Review Page on your website. This page will not only allow customers to leave a review but go through the existing reviews as well. You can upload screenshots as well but reviews in text form are more preferred. The reason being that most reviews are keyword-based.
However, even then if you have screenshots coming, you should have a template that allows you to copy-paste the text. You can also opt for some plug-ins that allow you to aggregate your reviews automatically onto your website.
Create “Leave Us A Review” Cards
‘Leave us a review card’ is mostly found in restaurants. These cards are offered once the customers have eaten and are about to leave. This feedback helps the business improve its workforce and overcome the gaps. However, you can also offer them to your customers on your website.
If you have an online business, offering review cards will help tremendously. It is not only professional but allows you to build close relationships. Once the customers realize that their values and suggestions mean something to you, they are more willing to put in an effort in writing reviews.
Ask For Google Reviews In Person
Asking for a Google Review in person highlights the fact that you are willing to improve your business or brand. Interacting with your clients and discussing your progress while hearing out their views and feedback can bring overnight success. It is just as simple as going to the customer and requesting them to leave a Google Review so that other customers can check them out as well.
Emphasize Its Ease And Importance
Most customers do not prefer leaving a review because they are not aware of its ease and importance. Furthermore, most people do not want to spend their time and energy on something that does not benefit them. However, it is your job to emphasize the ease and importance of reviews.
You should inform your customers how important are the reviews for your business to grow and thrive. If customers find it hard to write, simply ask them to give a star. Furthermore, remind them that they only need to write down one or two sentences instead of an entire paragraph.
Ask For Reviews On Social Media
Social media is a giant today and if your brand or business does not have a presence on social media platforms, then people are less likely to take it seriously. The best thing about social media is that it is transparent and finding the truth is not that difficult.
Your customers leaving reviews in the comment section will attract more customers. Nowadays, if customers want to purchase products, they first look at social media platforms and read the comments section. This gives them an idea of how authentic and genuine the business is. Furthermore, many social media platforms have their own review sections. You should enable them and ask your followers to put in their reviews.
Concluding, the above-mentioned strategies are tried and tested when it comes to receiving more Google Reviews. Make sure that you keep everything nice and easy by using review management software and respond to all the reviews including negative feedback to highlight that you value transparency.